Sep 07, 2017 , posted by admin
Post With Google: An Essential Part of Search Engine Marketing
Before now, only a few individuals and companies could post directly to the search results. But recently, the search giant opened Posts on Google to local businesses for them to take advantage of.
What it means is that, if you’re running your own company and have access to a Google My Business (GMB) account, it is possible to post straight to Google Search Maps. And that is a great way to promote your business to people in your target market.
Post With Google, what does it mean?
Posts with Google is a great way to share content with people who are searching for terms that are related to your niche. They’ll come across your comment in the search results. Thinks of it as a mix of social media marketing (SMM) and search engine optimization (SEO).
A survey has shown that 82% of people make use of search engines to find local information. If your desire is to reach those people, then you must ensure that content appears in the search engine results pages (SERPs).
For you to use Posts on Google, you’ll need a Google My Business account. As a business entity, GMB account is a must have because it’s a great deal of advantage; it helps with SEO.
Google Post type of Content
So what kind of content do you want to post to the search
There are different types of content that can be posted to the search. The question is what type do you intend to post? You can post text content, videos, images, button and also animated GIF. You can even post links to your website.
Google is of the opinion that posts that go directly allows searchers to hear from the primary source (which is you) and also complement existing results from across the web. Both the mobile users and desktop users will have the opportunity to see your content. They can share your posts on social media directly from Google.
Promoting Your Business
When it comes to promoting your brand with Posts with Google, a number of options also exist.
Take for example, you’ve a fashion business, it is advised you opt for an image-focused post. On the flip side, if you’re seeking for bargain-hunter, then advertise your current deals. You must ensure that your posts are timely because there’s nothing that turns off customers more than visiting a site and realize that an advertised sale expired a day earlier.
The following content can be posted via Post with Google
- Coupon codes
- Information about new products or services
- Current special offers and sales
- News about upcoming events
A few ideas for calls to action that you can post:
- Sign up for a newsletter
- Purchase a service or product
- Make a reservation
- Schedule an appointment
- Learn more about current promotions
Learning to Create a Post (Posts With Google)
If you truly buy the idea of using Posts with Google and you know the content you want to push to the search engine result pages, I think it is time to get started creating a post.
If you would be doing it from a desktop platform, pay a visit to GMB to get the ball rolling. And if you’re running multiple locations using your GMB account, pick on the appropriate location by clicking on Manage location.The next thing is to Create Posts. It is also possible to select Posts from the menu.When you arrive on the “Create Post” screen, there are a number of options for the type of content that you can post. You can add text content, videos, photos, text, or a button.
Once content has been added, click on Preview. From there, you’ll be able to see what your post will look like to Google users. If you’re happy with what you see, click Publish. Your post will immediately appear in the search results.
The Essence of Google Posts
When a prospective customer is on Google, in most cases, they’ll use business listing as a source to look for your phone number, address, or hours. If they only do this, it becomes so hard to gauge actual engagements. When you use Google post, prospective customers are encouraged to click over to your site.
There is a Timeframe Allotted to your Posts
Your Google post has a time span of 7 days unless what you’re promoting is an event; it will continue to be live except the event expires.
In Conclusion, Google is taking a more active part in Google My Business listing and that’s a clear indication that it should be a critical part of your digital marketing mix. If you truly want to open your business to a wider audience and increase sales in the process, leverage on GMB!