Cabana Life is a US-based e-commerce brand that sells high quality vacation clothing designed to provide skin protection from harmful UV rays. Founded by a melanoma survivor, the purpose driven fashion brand generates millions in online sales revenue yearly.
Cabana Life met with the Full Speed Advertising team in early 2018 with the goal of executing profitable Facebook advertising campaigns to increase social media channel revenue during their busiest season of the year. After running campaigns for only 30 days, the Full Speed team was able to significantly impact their bottom line providing:
How We Did It:
Puget Law Group is one of Seattle’s top attorneys’ firms with over eleven years of experience handling DUI and other criminal cases in Seattle, Federal Way, Tacoma and throughout Western Washington.
Puget Law Group came to Full Speed Advertising seeking help in managing their paid campaigns in Google AdWords, Facebook, and Bing. With the primary task of increasing lead volume at a desirable cost efficiency, within three months we were able to exceed lead volume targets and increase conversion rate 29%. We tackled these challenges by optimizing the structure of existing campaigns, segmenting remarketing target audiences, and A/B testing of landing pages and ad copy.
How We Did It:
A to Z started in 1989 providing comfy sustainable clothing to small local boutiques. Since then, they expanded across the USA and online. Their mission has always remained the same: to provide chic and casual everyday outfits, hand-knit from natural fabrics and delivered to their customers at affordable prices. Their designs are created in Seattle and produced in Turkey.
Before working with Full Speed Advertising, A To Z Tees did not have a current PPC strategy in place and needed help launching new campaigns, setting up conversion tracking, and creating sales funnels. Through rigorous testing, a flexible strategy, and a dedicated partnership their online sales increased to over $85k/month (we’re talking a 105 percent increase!).
How We Did It:
The Soursop Tea is a US-based tea manufacturer and distributor of organic soursop matcha tea supplements.
With promising results through online distribution channels in the US during the first few months after founding, the CEO reached out to Full Speed Advertising with the intention of expanding online sales internationally at margins similar to what they were achieving in domestic markets.
After building and optimizing multi-channel customer acquisition campaigns on Facebook and Search for only 60 days, the Full Speed team was able to significantly increase site revenue through international expansion and efficiency improvements. Highlights include:
How We Did It:
Our main objectives working with Full Speed was to increase transactions and conversion rates on our Shopify website while maintaining the same look and feel. While working together for only six months, we were able to increase our quarterly revenue by 43 percent while increasing conversion rates by 39 percent. We’ve really enjoyed working with this team and are enthusiastically looking forward to the future growth opportunities with our online business!
We set clear expectations for our partnership with Full Speed which included increasing lead volume while maintaining lead quality and cost efficiency. Since then, we’ve witnessed a significant increase in lead volume across our search and Facebook campaigns while achieving a lower CPA. Outside of multi-channel campaign performance, Ahmed was able to provide assistance in the construction of new landing pages that have outperformed our original page conversion rates by over 29 percent. We greatly appreciate the work that this team has completed and look forward to continuing this partnership.
Full Speed Advertising helped us grow our online apparel business from a struggling mom and pop to over $85k/month in Facebook sales in less than one year! While managing our campaigns the guys always kept us in the loop about testing performance, creative progressions and seasonality considerations as they related to our business. We love their creative approach to acquiring new customers and hope to continue the successes we’ve seen so far!